Alibaba Cloud.
Mediam Rare worked with Alibaba Cloud to launch their suite of Qwen and Wan AI products in Hong Kong, Macau and Taiwan, repositioning the tech giant with the tagline: Your AInnovation Platform. In a campaign that highlights human imagination and creativity, Mediam Rare crafted a story about going ‘beyond the cloud’ with AI — enabling infinite possibilities.
The campaign targets both enterprises and individuals, showing how Alibaba Cloud’s AI tools optimise and transform how people interact with the technology. Through a multi-platform campaign comprising of both video and key visual advertising, Your AInnovation Platform uses playful visuals and local flavour to creatively highlight use cases, such as agentic AI, vibe coding, creative asset generation and live speech translation. The campaign demonstrates how Qwen and Wan seamlessly integrates into every day life to solve real-world problems. Just imagine what AI can do at scale.
Concept | Creative & Art Direction | Video Production | Motion Graphics | Graphic Design
“Your AInnovation Platform_”
An imaginative brand campaign with localised visuals that encourages viewers to go beyond the cloud, where anything is possible.
Key Visuals.
Highlighting Alibaba Cloud’s Qwen and Wan use cases — from agentic AI to image generation to vibe coding and beyond.
Videos for Social Media.
Targeting different audience groups for Qwen and Wan — from individuals, to SMEs, to large-scale enterprises.
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