Go Above Club.

Mediam Rare was originally brought in to help with the fitness and dance club’s marketing efforts, but we quickly ascertained that the client would firstly benefit from a thorough rebrand in order to set them up for continued marketing success. Initially known as GA Club Premium, Mediam Rare worked with the client to assign meaning to its name — and so Go Above Club was born. The name itself is a call-to-action, establishing the mindset of the club for its community.

Next came the visual re-brand, to create an identity that could support their strong growth: a more adaptable logo, a website that effectively tells their unique brand story, imagery that reflects the premium nature of their classes and content that highlights their team’s unparalleled expertise. With multiple touchpoints and brand deliverables, it was important to always stay true to a clear and concise guiding principal — for us, that was the tagline that we styled, Elevate Your Life. The concept of elevation is present in every brand deliverable and has helped to establish a strong brand position for Go Above Club.

Identity Rebrand

“Go Above”

As a call-to-action in itself, the name immediately establish the club's mindset and philosophy.

Two colorful flyers for Go Above Club showing a smiling woman and a man in a black jacket with a red flower, promoting fitness and dance classes with the text "Unlock Your Full Potential".

Business cards for Go Above Club with black background and gold, white, and gray text, floating over a purple background.

Portraits

A large group of diverse people in athletic or dance poses, standing against a colorful background of pink, yellow, and orange hues.

The team portraiture was a crucial element to the success of the brand. Afterall, community is built by its leaders. With over 30 expert coaches on their roster, we established an eye-catching, replicatable portrait treatment that was consistent with the Go Above mindset and brand direction: energetic, personal, elevated.