ifc Mall.

Delivering a magical Christmas is a team effort! Santa and his friends enjoyed their holiday a little too much, and now they need some help to get back to work. Mediam Rare emphasised the dynamism and interactivity of ifc’s 2025 Christmas installation, by inviting the public to become a member of Santa’s squad at Christmas Headquarters through a video campaign — come see how they get ready and you can even help to get them into tip-top shape for the holidays!

In addition, we introduced Santa’s crew as a ‘Dream Team’ of lovable character avatars to interact with, presenting them in the style of a “blind box”, complete with magic power statistics. Our “blind box” concept was then developed into a gifting experience for the customers, creating everlasting memories at ifc Mall, resulting in a strong brand connection and recall.

Concept | Creative | Video Production | Post-Production