ifc Mall Christmas.

Delivering a magical Christmas is a team effort! Santa and his friends enjoyed their holiday a little too much, and now they need some help to get back to work. Mediam Rare emphasised the playful interactivity of ifc mall’s 2025 Christmas installation, by inviting the public to discover Santa’s Squad at Christmas Headquarters through a series of animated video teasers.

We introduced Santa’s crew as a dream team of lovable character avatars to interact with, presenting them in the style of a blind box character, complete with magical power statistics. Our blind box concept was then developed into a gifting experience for the customers, creating everlasting memories at ifc Mall, resulting in a strong brand connection and recall.

The accompanying live action campaign video also delivered a playful take on Christmas, with a family of three embarking on a mission to try to find Santa Claus himself at Christmas Headquarters. The result was a memorable campaign that differentiated ifc mall by offering a playful yet elevated and family-friendly take on Christmas in Hong Kong.

Concept | Creative | Video Production | Post-Production