Mother’s Choice.

We delivered a dynamic, inspiring brand for the new Mother’s Choice ‘Mini Champions’ programme. The programme invites little heroes from toddler to teens to discover the magic of community, compassion and leadership. Mediam Rare created an engaging brand for the Mini Champions programme that would appeal to both children and the wider Mother’s Choice community. We designed a set of assets with a human touch that echoed the programme’s goal of empowering children to understand that they can already start to make a difference in their communities from a young age.

Creative | Branding & Communications | Visual Identity Design | Print Collateral | Video

A dynamic brand identity.

An engaging and child-friendly brand that communicates the programme’s values of compassion, hope, leadership and community.

Impactful print collateral.

Inspiring materials that showcase the impact that Mother’s Choice has on the community — and how little heroes can start giving back from a young age, too!

“I am a Mini Champion.”

An inspiring video that introduces the Mother’s Choice Mini Champions programme through the lens of the little heroes themselves.

The results.

Established an inspiring brand that all stakeholders were proud to rally around.
Successfully enlisted an inaugral group of Mini Champions participants.
Plans to bring the Mini Champions programme back again next year.