Mothers Choice.
Newly launched in Science Park, Hong Kong’s R&D hub, InnoCell is a high-profile project for an innovative new co-living and co-working space. As a truly comprehensive branding and marketing project, InnoCell provided Mediam Rare with a unique opportunity to create a dynamic brand for an revolutionary new living concept.
In a city famed for sky-high rents and cramped apartments, Mediam Rare was tasked with a 360 brand build for InnoCell, Hong Kong’s first integrated smart-living property, designed to facilitate collaboration and nurture I&T talent.
Creative | Branding & Communications | Visual Identity Design | Web & App Design | Video & Photography
Brand Identity.
To reflect inclusivity and community.
Mini Champions Programme.
To reflect inclusivity and community.
Family Benefits BTS Video.
To reflect inclusivity and community.
The results.
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We created a dynamic brand that all stakeholders were proud to rally around.
Recognised as a MARKies Awards Finalist.
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InnoCell has an impressive 90+ occupancy rate since launching.
The waitlist to get in is never-ending!
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The concept has been a success and InnoCell has since expanded to two location in Hong Kong.
With plans to open additional locations in the GBA in the near future.
Related work.
HKSTP
Tower 535
Plover Cove Golf Club
InnoPark