Scriptero.

Newly launched in Science Park, Hong Kong’s R&D hub, InnoCell is a high-profile project for an innovative new co-living and co-working space. As a truly comprehensive branding and marketing project, InnoCell provided Mediam Rare with a unique opportunity to create a dynamic brand for an revolutionary new living concept.

In a city famed for sky-high rents and cramped apartments, Mediam Rare was tasked with a 360 brand build for InnoCell, Hong Kong’s first integrated smart-living property, designed to facilitate collaboration and nurture I&T talent.

Creative | Branding & Communications | Visual Identity Design | Web & App Design | Video & Photography

animated logo

Artist in striped shirt and apron painting a colorful mural on a wall, standing on a white surface with paint cans nearby.

Brand Identity.

To reflect inclusivity and community.

Man sitting on stone steps outdoors, wearing a t-shirt and headphones around his neck, holding a Wired magazine, with abstract yellow and pink graphics around him, and a reflective sculpture in the background.
Man sitting on stone steps outdoors, wearing a t-shirt and headphones around his neck, holding a Wired magazine, with abstract yellow and pink graphics around him, and a reflective sculpture in the background.
Man sitting on stone steps outdoors, wearing a t-shirt and headphones around his neck, holding a Wired magazine, with abstract yellow and pink graphics around him, and a reflective sculpture in the background.
Man sitting on stone steps outdoors, wearing a t-shirt and headphones around his neck, holding a Wired magazine, with abstract yellow and pink graphics around him, and a reflective sculpture in the background.

Website Design

Each representing one aspect of the ‘Work, Live, Play, Learn’ experience at InnoCell.

Man sitting on stone steps outdoors, wearing a t-shirt and headphones around his neck, holding a Wired magazine, with abstract yellow and pink graphics around him, and a reflective sculpture in the background.
Surreal collage of a couch with a lightbulb-headed person, books with eyeballs, a human bust with an insect hat, and a smiling robot.

Consistent brand messaging.

Centred around community and co-creation, with specific calls-to-action for target tenants within the Park.

Man sitting on stone steps outdoors, wearing a t-shirt and headphones around his neck, holding a Wired magazine, with abstract yellow and pink graphics around him, and a reflective sculpture in the background.

Stationaries.

Highlighting the innovative ‘Work, Live, Play, Learn’ experience at InnoCell.

The results.

  • We created a dynamic brand that all stakeholders were proud to rally around.

    Recognised as a MARKies Awards Finalist.

  • InnoCell has an impressive 90+ occupancy rate since launching.

    The waitlist to get in is never-ending!

  • The concept has been a success and InnoCell has since expanded to two location in Hong Kong.

    With plans to open additional locations in the GBA in the near future.

A user-friendly InnoCell Living App.

An extensive tenant app, facilitating rental payments, direct debit authorisation capabilities, an e-wallet and access to smart living controls. In addition, we also designed an eApplication portal and other custom-branded on-site smart-tech interfaces.

Smartphone screen with InnoCell app welcome page, featuring a robot arm and a suit-wearing figure with a light bulb head wearing headphones; buttons for Log In and Sign Up.
Smart hotel room control app interface on smartphone, featuring options for aircon credits, room unlocking timer, lighting, TVs, fans, and housekeeping services.
Person holding a smartphone displaying notifications on the screen while sitting on a chair.
Temi robot displaying "HELLO!" on its screen in a modern living room with colorful cushions and a wooden table.

Eye-catching brochures and brand materials.

Text reading: "IF YOU WANT TO GO FAR, GO TOGETHER AT INNOCELL" on a black background.
Surreal illustration of a person with a light bulb for a head, dressed in a suit, wearing headphones. A large, stylized infinity symbol and the text 'Life Inspired' are visible, along with motivational text in English and another language.
A collage of six images shows people engaging in various activities: painting, group discussion at a table, cooking, doing yoga, relaxing outdoors, and reading on a balcony. The images are accented with colorful graphic elements.
Promotional graphic for InnoCell featuring the slogan 'LIVE SMART' in bold white letters on a pink background, alongside text describing InnoCell as a smart living and co-creation community for innovation and technology talents in Hong Kong Science P
Modern office building in Hong Kong Science Park with colorful graphics. Map highlighting InnoCell location. Description mentions accessibility and amenities in Science Park.
Studio apartment layout with modern furnishings and a mountain view. Features a bed, desk, yoga area, sofa, shelves, and decorations. Descriptive text outlines amenities: smart living system, Wi-Fi, private bathroom, and utilities included.
Promotional image for InnoCell co-living spaces featuring modern interior with three people sitting in a lounge area and pink geometric pattern background. Text highlights location convenience and application availability.
Collage of a small modern bedroom with twin beds and a minimalist interior, featuring a window seat, bookshelf, and amenities list for rental room
Marketing brochure for a 497 sqft fully furnished 2-bedroom suite with modern design and amenities. Features include a master bedroom, single bedroom, living room with partition door, smart TVs, WiFi-6, private bathroom, pantry, and a kitchen with in
Collage of modern office interiors and promotional text for 'The Powerhub,' a 2,184 sqft workspace. Includes 8 studios with single beds and a co-working area. Features smart TVs, WiFi, private bathrooms, and amenities for corporate and startup use.
Collage showing The Powerhub Studio, a compact living space with modern furnishings. Includes images of a cozy bed, minimalist kitchen, and scenic window view. Text outlines studio details: 183 sqft, single occupancy, smart living features, utilities
Graphic with text highlighting design philosophy of balancing aesthetics and functionality, featuring a large blue arrow and geometric patterns, along with English and Chinese text.
Collage showcasing a well-rounded living experience with text and images. Left side features text "A WELL-ROUNDED LIVING EXPERIENCE: WORK ZONE, PLAY ZONE, RELAX ZONE & ESSENTIALS." Right side shows a group grilling, people gaming, a shared workspace,
Promotional flyer for 17th Floor BBQ Dining Area and 16th Floor Big TV Social Gathering Space, with images of a rooftop BBQ and a lounge area. Includes details of amenities, such as BBQ grills and a 4-in-1 TV, and opening hours: 7am-11pm.
Flyer for the 'Fresh Fifteen' area on the 15th floor. Includes a Terrace and Crossfit Room. The Terrace offers seating, greenery, and a projector. The Crossfit Room features an AI mirror, aerial yoga, weights, and a speaker. Both are open from 7am to
Split image of two rooms: a music band room on the left with people playing instruments, including an electric piano and guitar, in a soundproof environment; and a playroom on the right with people playing board games, featuring a variety of games an
Collage of office meeting rooms labeled '5F Hub Five & 3F Moment Three' featuring conference rooms and modern workspace furniture.
Promotional brochure featuring two event spaces: Stepped Seating Lecture Centre and Multifunction Room. The lecture center includes a mega-sized screen and projector, while the multifunction room is equipped with AV systems and DVD player. Both open

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