Along With BMW.

In 2020, BMW revealed their new corporate identity and brand redesign, which featured an updated logo as well as a refreshed set of brand values. “BMW becomes a relationship brand. The new communication logo radiates openness and clarity. With this new transparent variant, we want to invite our customers more than ever to become a part of the BMW World.”

Mediam Rare worked with BMW to launch their new global corporate identity locally in Hong Kong, through a 360-degree bilingual campaign designed to highlight BMW’s transition to a becoming a relationship brand. The ‘Along with BMW’ campaign encourages people to embrace life and “Live More, with BMW”. Everything you seek, you can find within yourself — if you just embrace it. BMW stands alongside you on your journey to self discovery.

An ongoing project, Mediam Rare has been working with BMW since the launch of their new corporate identity on the Along With BMW brand website to curate monthly content to excite and inspire the BMW Hong Kong community.

CONCEPT & CREATIVE | ART DIRECTION | GRAPHIC DESIGN | ANIMATION | VIDEO PRODUCTION | WEB DESIGN & DEVELOPMENT | COPYWRITING (EN & TC)