Global Tourism Economy Forum.
The Global Tourism Economy Forum is an annual global event designed to encourage partnership between China and partner foreign countries to promote tourism and collaboration. It is a top-level event that is attended by top politicians, ministers and United Nations officials and is widely seen in the industry as the ‘Davos (World Economic Forum) of tourism’.
CONCEPT & CREATIVE | ART DIRECTION | GRAPHIC DESIGN | ANIMATION | ILLUSTRATION | VIDEO PRODUCTION | SCRIPTING IN EN, TC, SC & PO
GTEF 2020.
2020 was a year of unprecedented change and devastation in the tourism economy; as the premiere international top-tier event designed for ministers to discuss the development of the tourism economy in Asia, it was paramount that the Global Tourism Economy Forum continued, despite the global pandemic. In a partially-virtual, partially-physically event which took place across multiple locations internationally, Mediam Rare was commissioned to design the event's visual direction, as well as produce a range of video and visual content ranging from a pre-event teaser video to in-forum content and programming.
GTEF 2020 TRANSITION ANIMATION
GTEF 2020 OPENING CEREMONY VIDEO
GTEF 2020 COUNTDOWN
GTEF 2020 UNWTO RESEARCH REPORT
GTEF 2020 BRAND VISUALS
GTEF 2019.
Argentina, Brazil & Jiangsu — what do all of these stunning places have in common? They each epitomise the power and beauty of Mother Nature. This was the starting point for Mediam Rare’s creative concept for the Global Tourism Economy Forum 2019 opening ceremony video, which was displayed on the MGM Cotai Theatre’s 12K immersive screen. The Mother Nature theme was carried through in various promotional activities, including a 30s TVC for CCTV, BBC & TDM in English, Mandarin, Cantonese and Portuguese.
GTEF 2019 MOTHER NATURE
GTEF 2019 MGM THEATRE COTAI
GTEF 2019 TVC | ENGLISH & CHINESE
GTEF 2019 MOTHER NATURE THEMATIC VIDEO
Told from the point of view of Mother Nature herself, the Global Tourism Economy 2019 Thematic Opening Ceremony video, displayed on an incredible immersive 12k screen, takes the audience on a journey from the shores of South America to China’s Jiangsu Province, displaying all of her creative prowess for them to see. An emotive and inspiring piece, the narrative is designed to build upon Xi Jinping’s ‘Beautiful Life’ Belt & Road Initiative concept and ends with a strong call to action, “How can you all create this roadmap to a beautiful life?”
GTEF 2019 OPENING CEREMONY VIDEO
In this Opening Ceremony video, displayed on the MGM Cotai Theatre’s immersive 12K screen, we introduce the purpose behind the Global Tourism Economy Form, through an awe-inspiring narrative, designed to excite the audience for what’s to come at GTEF 2019.
GTEF 2019 UNWTO KEY NOTE PRESENTATION VIDEO
Each year, the United Nations World Tourism Organisation and the Global Tourism Economy Research Centre present a joint-report on the tourism economy. It is a key event at GTEF each year and is designed to present major trends and developments in tourism over the past year, with particular focus on each year’s partner countries and featured Chinese province. This video was also displayed on the MGM Cotai Theatre’s immersive 12K screen.
GTEF 2019 POST-EVENT HIGHLIGHT VIDEO